Privacy Policy

When you use LocalArea — whether as a tenant searching for rooms or as a property owner listing a space — we may collect the following types of information:

• Account Information: Name, email address, and phone number when you submit a room enquiry or contact form.
• Search Preferences: City, locality, budget range, and room type to improve your search results and listing recommendations.
• Usage & Analytics Data: Pages visited, clicks, time on site, and browser behaviour collected via Google Analytics and similar tools.
• Device Information: Browser type, operating system, IP address, and device identifiers for security and performance monitoring.
• Communication Records: Messages sent via our contact form or WhatsApp, retained for support and quality assurance.

LocalArea uses your information solely to improve your rental experience and operate our platform. Specifically:

• To match you with relevant room listings based on your city, budget, and accommodation preferences.
• To connect you with property owners when you submit a visit request or enquiry (only with your explicit consent).
• To send you new room alerts and newsletter updates — if you have subscribed. You can unsubscribe at any time.
• To improve our platform, fix technical issues, and analyse user behaviour to enhance the experience.
• To detect and prevent fraudulent listings, spam submissions, and platform abuse.
• To comply with applicable Indian laws including the Information Technology Act 2000 and IT Rules 2011.

LocalArea does not sell, rent, or trade your personal information to any third party for marketing purposes. Limited data sharing occurs only in these specific circumstances:

• Property Owners: Your name and contact number are shared with a specific property owner only when you explicitly request to visit or enquire about their listing.
• Service Providers: Trusted third-party tools such as Google Analytics (analytics), Vercel (hosting), and email delivery services — bound by strict data processing agreements.
• Legal Authorities: When required by law, court order, or a valid government request under applicable Indian regulations.

LocalArea uses cookies and similar tracking technologies to improve your browsing experience. We use three categories of cookies:

You can disable analytics and preference cookies via your browser settings. Note that disabling essential cookies may affect site functionality.

Under applicable Indian data protection law and our commitment to transparency, you have the following rights:

To exercise any of these rights, email us at business@routeshell.com with the subject line "Privacy Request". We will respond within 30 days.

We take the security of your personal data seriously. LocalArea implements the following measures to protect your information:

• HTTPS/TLS encryption on all data in transit between your browser and our servers.
• Access controls ensuring only authorised personnel can access user data.
• Regular security reviews and vulnerability assessments of our platform.
• Minimal data retention — we do not keep data longer than necessary for its stated purpose.
• No storage of sensitive financial data — we do not process or store payment card information.

Despite our best efforts, no internet transmission is 100% secure. We encourage you to use a strong, unique password and avoid sharing your account details.

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. Material changes will be communicated via a prominent notice on our website and/or email notification (where we hold your email address). The "Last Updated" date at the top of this page will always reflect the most recent revision. Continued use of LocalArea after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

For any privacy-related questions, data requests, or concerns, please contact our Data Privacy team: